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How to improve your Shopify store: the checklist we use ourselves

Team Tenlingo · last updated on 29 October 2026 · about 8 minutes to read

Short answer. If you want to sell more with your Shopify store, the gain is usually not in more visitors, but in four things, in this order:

  1. Conversion: get more of your visitors to order.
  2. Revenue per customer: bigger orders and a second purchase.
  3. Email: automated emails that sell while you do something else.
  4. Europe: only then new languages and countries.

Below, for each step: what to check, what you can do yourself and when it pays to have it done. Want to know right away where your store stands? Scan your store for free on 36 points; you see the result after about 30 seconds.

First, see where you stand

Improving without measuring is guessing. Two figures give a first idea:

Before you change anything, write down your conversion rate, your average order value and your revenue per channel. Compare after 30 days. That way you see what really made a difference.

1. Conversion: more visitors who order

For most stores this is where the fastest money is. Check these points on your phone, the way a customer would:

Do it yourself or have it done? You can change most points yourself in your theme and settings. Have it done if you are short on time, if your theme doesn't allow it without code, or if you first want to know which points cost your store the most.

2. Revenue per customer: bigger orders and a second purchase

3. Email: selling while you do something else

Most visitors don't buy on their first visit. With their email address you get a second chance. Set up these six automated flows (for example in Klaviyo or Shopify Messaging):

Ask for email addresses with an honest reason to sign up, and test every flow with test addresses before it goes live.

4. Europe: new countries only after that

A store that converts well at home can keep growing in other countries. Three in four consumers prefer product information in their own language (CSA Research, 2020). What it takes:

Start with one or two countries where there is already demand for your product, and expand when the numbers are good.

Don't forget the EU rules of 2026

This is not legal advice: have the content of your legal pages checked by your lawyer.

Having it done: what Tenlingo does

Tenlingo is a Belgian agency from Hasselt that helps existing Shopify stores sell more, in Dutch, English and French. We follow the same four steps as above, and we also build it ourselves:

How we work: we build everything in a copy of your store and walk through the test version with you. It only goes live after your yes. The delivery date is guaranteed: if we run late through our own fault, you get €100 off per full working day, up to €500. You never give your password: we work through a collaborator account in Shopify. We don't promise revenue, because nobody honestly can; we do promise everything built, tested and live, with before-and-after numbers.

Who it fitsWho it doesn't
Existing Shopify stores with their own brand and physical products, in Belgium and the Netherlands (French-speaking too)Stores on WooCommerce, Lightspeed or Wix: we only work with Shopify
Stores that already sell and want more out of their visitorsA store that still has to start: building a new store is not part of our packages
Brands that then want to sell in other countriesAnyone looking for a revenue guarantee

Frequently asked questions

What does it cost to have your Shopify store improved?

That depends on what needs to be done and how far you want to go. The scan on tenlingo.com is free. Which package suits your store and what it costs, we discuss in a 20-minute call, with your own numbers; then you get a quote on paper.

How long does it take?

The Growth Scan is ready in 3 working days. The Conversion Package has a test version in 10 working days, the Revenue Engine in 15. With the EU Expansion Engine the first countries are ready in 15 working days and all countries in 30.

Can I do this myself?

Yes. The checklist above is what we check ourselves. Start with the free scan, tackle the points that cost you the most and measure after 30 days.

Does this work for a small store?

The free scan and the checklist are useful for every store. Bigger packages mainly pay off for stores with enough visitors; we work that out together with your own numbers, and we advise against a package if it doesn't pay off.

Curious where your store stands?

Scan your store for free See the packages

Sources

Tenlingo · Georges Ottenbourgsstraat 6 bus 101, 3500 Hasselt, Belgium · enterprise number 1044.424.338 · hello@tenlingo.com · Privacy